Funnel Chart Example & Funnel Graph Template

This editable funnel chart follows an e-commerce journey from sessions to completed purchases. Use it as a funnel graph template for sales, marketing, checkout, onboarding, recruiting, or any ordered process where stage-by-stage conversion and drop-off matter.

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Example data

This is the data used by the live preview. Open the example in Vizvero to replace any cell, add series when the chart supports them, change chart settings, and export the result.

Stage	Users
Sessions	12,500
Product views	7,800
Add to cart	3,400
Checkout	1,800
Purchased	920

How to structure the data

01Use one stage/category column and one non-negative numeric value column.
02Keep rows in the true process order because Vizvero preserves the sequence from top to bottom.
03Conversion rates are calculated from each valid stage to the previous valid stage.

What this example shows

Follow stage-by-stage conversion from sessions to completed purchases in an editable funnel.

Funnel chart vs funnel graph

Funnel chart and funnel graph are commonly used for the same stage-based conversion visualization. This is different from a statistical funnel plot used in meta-analysis and publication-bias analysis.

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Make this funnel chart your own

Open the exact example in the matching maker, replace the sample data, then customize the layout, design, animation, and export format.

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