Funnel chart / funnel graph
Follow stage-by-stage conversion from sessions to completed purchases in an editable funnel.
Funnel chart maker
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Show conversion and drop-off across stages
Understanding funnel chart
Use Vizvero as a free online funnel chart maker or funnel graph generator. Paste an ordered list of stages and values, show stage-to-stage conversion rates, customize the design, animate the funnel, and export PNG, SVG, or MP4.
A funnel chart, also commonly called a funnel graph, shows how a count or amount changes through an ordered process. Each stage is represented by a centered bar whose width is proportional to its value, making drop-off and retention easy to scan from one step to the next.
Funnels are commonly used for marketing journeys, sales pipelines, checkout flows, onboarding, recruiting, and other processes where the same population or opportunity set moves through sequential stages.
A funnel chart is different from a statistical funnel plot used in meta-analysis and publication-bias analysis. Vizvero builds stage-based conversion funnels rather than statistical funnel plots.
Use this chart when
- Your rows represent meaningful stages in a defined sequence.
- You want to highlight conversion, retention, or drop-off between neighboring stages.
- The values are non-negative counts or amounts measured on a comparable basis.
Choose another chart when
- The categories do not represent a process or meaningful sequence; use a bar chart.
- You need to compare parts of one total without stage progression; use a pie or bar chart.
- The process branches into many parallel paths; a single funnel can hide that structure.
- You are analyzing publication bias in a meta-analysis; that statistical funnel plot is a different chart type.
Prepare your data
- 01Use one stage/category column and one non-negative numeric value column.
- 02Keep rows in the actual process order because Vizvero preserves row order from the first stage to the last.
- 03A traditional funnel often decreases, but values may increase when the real process does. If they do, make sure the audience understands why.
- 04You can paste stage/value data copied from Excel or another spreadsheet, then export the finished chart as PNG or SVG for use in slides such as PowerPoint.
Editable examples
Funnel chart examples and layouts
See the layout with real sample data first, then open the exact example in this maker and replace the data with your own.
Four-step workflow
How to make a funnel chart in Vizvero
- STEP 1
Paste stages and values
Copy an ordered stage-and-value table from Excel, Google Sheets, another spreadsheet, or a CSV.
- STEP 2
Show conversion context
Turn stage values and stage-to-stage conversion rates on or off depending on the story you need.
- STEP 3
Style the funnel
Choose a theme, palette, typography, background, and corner radius.
- STEP 4
Animate and export
Preview the stages growing together or in sequence, then export PNG, SVG, or MP4.
Make the chart easier to read
- Use short stage names so readers can scan the process without decoding abbreviations.
- Keep the denominator consistent. A conversion rate is meaningful only when adjacent stages are measured from a compatible population.
- Do not force the values to decrease just to make the chart look like a funnel; an increase can be real and should remain visible.
- If exact cross-category ranking matters more than the process, a bar chart is usually the clearer choice.
From data to finished asset
Designed themes
Change typography, spacing, geometry, axes, background, and palette without rebuilding the chart.
Static and animated export
Export the same chart scene as PNG, true vector SVG, or frame-rendered MP4.
Browser-first workflow
Editing and chart rendering happen in the browser, so you can work without creating an account.
Frequently asked questions
Is a funnel chart the same as a funnel graph?
Yes. Funnel chart and funnel graph are commonly used for the same stage-based conversion visualization.
How does Vizvero calculate funnel conversion rates?
For every stage after the first, Vizvero divides that stage value by the previous valid stage value and displays the result as a percentage.
Do funnel values have to decrease at every stage?
No. Vizvero preserves the values you provide. Decreasing values are common for conversion funnels, but an increase can be valid when the process or measurement naturally allows it.
What is the difference between a funnel chart and a funnel plot?
Vizvero funnel charts visualize stages in a process. In statistics, funnel plot usually refers to a different chart used in meta-analysis and publication-bias analysis.
Can I make a funnel chart from Excel data?
Yes. Copy a stage-and-value table from Excel or another spreadsheet and paste it into Vizvero. The finished chart can be exported as PNG or SVG for documents and presentations.
Can I use the funnel chart in PowerPoint?
Yes. Export the funnel as PNG or SVG and insert the file into PowerPoint. Vizvero does not create a native editable PowerPoint chart object.
What is the difference between a funnel chart and a bar chart?
A bar chart compares independent categories. A funnel chart assumes the rows are ordered stages of a process and emphasizes change between neighboring stages.
Can I export an animated funnel chart?
Yes. Funnel stages use the same deterministic animation pipeline as the other Vizvero makers and can be exported as MP4, PNG, or SVG.
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